LIFE STAGES

Starting Out

If you are just starting out, it’s easy to get off on the wrong foot. Between the ages 18-29 we are gaining financial independence and saving for the next big purchase – either a vacation, car or for their first house.

Young Families

The young families segment are aged 25-45 but still consider themselves very young. Young families are busy with young children and trying to secure the dream of owning their own home outright.

Established Families

The established family segment are aged 35-55 and have teenage children. They tend to own their own home and have sound investments. Their disposable cash is limited due to their children’s expenses, however they are experiencing more free time away from their children and enjoy spending money on cars and holidays. They are all too aware of the importance of their health.

Empty Nesters and Retirees

Aged 50+, empty nesters are still working and have paid off their mortgage. After years of paying for their children and reducing debt they are finally ready to start enjoying some of that hard earned money.